How to Start an Online Business
(Entrepreneur) — Before you determine a budget and choose a technology solution for your online business, there are four important questions to answer. Once you are confident in your answers to these four questions, you can use your answers to help choose the type of website you need, the technology solution that can deliver the functionality you want and a budget for development, hosting, maintenance and marketing.
1: What do your customers need? Websites are too often built with the needs of the business owner in mind rather than the needs of the customer. Talk to some prospects and customers to find out if there are any health and fitness problems that a website can solve for them. Then, build your website with your customer needs at the center of the strategy.