Antares, the company that produces auto-tune technology has a lot to be grateful for when it comes to T-Pain, but now, he’s paying them back with a lawsuit.
It’s no mystery to anyone that T-Pain has single-handily, massively popularized auto-tune, which “gave modern singing a synthetic shine” much to the chagrin of pure vocalists and even rappers like Jay-Z who felt it was damaging to the music industry.
Although T-Pain and Antares had a strong business relationship over the years, according to Billboard, the rapper/producer is ready to step out on his own with the “The T-Pain Effect” – his own voice manipulation product.
His suit against Antares contends that the company is still using his likeness in promotional and marketing materials.