(Fast Company) — Fundraising is a tough name for one of the most important, and sensitive, ways to engage people. Raising funds for your venture really isn’t about the money. If you want to be successful in this money business, focus on people, not funds. One of my greatest funders has been with me for the better part of 10 years. We started out slow at $5,000 and it grew to a consistent, annual six-figure support. Our first big jump in investment was when he funded two new hires, bringing them on board to join our team. Next year, thinking he might want a creative change, I presented an aggressive marketing plan which could take UniversalGiving to exciting new levels of brand awareness.