5 Things You Need to Know about Web Traffic
(Entrepreneur) — As an online marketing strategist, I continually come across business owners who rave about the number of visitors coming to their website. The irony is that website traffic alone doesn’t generate money. I ask these business owners questions: Where is the website traffic coming from? What Web pages are visitors landing on the most? What percentage of visitors return to the site? How many visitors convert into customers? Their lack of answers shows they’re concentrating on volume and not on quality, and I guarantee their sales are suffering as a result. It doesn’t matter how many people visit your website if those people are not the “right” people — the type of people who will buy something from you someday.