by R. Asmerom
The internet has been abuzz with rumors about Beyonce’s record label worrying about her “4” album debut.
As Bey’s first single “Run The World” has failed to crack the top 10 on the billboard charts, many are wondering how this album will fare come its release on Tuesday. With powerhouses like Adele and Lady Gaga currently ruling the charts, the pop star may have legitimate cause to worry but only to the extent that her ego may receive a reality check.
But in the grand scheme of things, Beyonce has nothing to worry about. She’s one of the most bankable artists of our era, and certainly the most bankable Black artist in decades.
“Beyonce’s star has risen beyond record sales and first week numbers,” said Mic Sean, lawyer and CEO of artist management firm Soul Rebel NYC. “At this juncture of her career, hit singles are now just as important as assisting the First Lady address obesity. What may hurt her overall sales, is the fact that her lead single was rushed to market following a leak and probably threw her marketing plan off course.”
Her legacy has already been established as one of the premier entertainers in the decade. And that means a lot for the business bottom line. Why? Because album sales only matter to a certain extent. As everyone has heard over and over again, it’s the tours that generate the major cash flow.
Even weak initial sales can’t undermine the demand for Beyonce’s stage presence. Needless to say, her performances have solidified her reputation and loyalty amongst fans, industry insiders and critics. Her tours have also helped to maintain healthy album sales well after initial releases, so it’s safe to say that the rumors about her record label’s concerns are just rumors.
“Her brand is established, her base is loyal and I sincerely doubt that a rushed single or any other factor for that matter will stand between Beyonce and success with this, her fourth solo effort,” said Sean.
When Beyonce debuted “Dangerously In Love” in the summer of 2003, Ashanti’s album “Chapter II” knocked her out of the top slot after just one week. We all know what happened there; Beyonce went on to outsell most of the other artists that year, proving that chart positioning has little to do with long term success.