(Entrepreneur) — What do these trends mean for marketers trying to reach this viewing audience? First, if you’re looking for a secret formula that will get your video a Lady Gaga-size viewership and lots and lots of viral sharing, good luck. There’s really no scientific approach to what creates massive video buzz. It’s digital lightning in a bottle, measurable largely in eyeballs and brand lift. And unless you’ve got the kind of money that Glacéau spent on CG effects and Jennifer Aniston’s fee, you probably don’t want to try to compete on that ground.