Moguldom Mobile Creates the Leading Gateway for Advertisers to Reach African Americans via Mobile across Its Entire Portfolio of Online Destinations
June 13, 2011 – NEW YORK, NY – Moguldom Media Group, an innovative new media company, today announced Moguldom Mobile, a new division that makes the entire Moguldom portfolio of premier digital destinations available via both iPhone and Android mobile apps. In addition to providing consumers with mobile experiences optimized for their favorite devices, Moguldom Mobile will provide the leading mobile gateway for advertisers seeking to reach African Americans at scale. Later this year, the Moguldom Mobile platform will be opened to third-party publishers to allow them to monetize their own mobile websites with high-impact rich media ads and cross-platform app development. Moguldom also announced the appointment of Alicia Walker, most recently its Social Media and Analytics Manager, as Managing Director of Moguldom Mobile.
Moguldom Mobile extends and enhances the strong performance Moguldom has already achieved through its mobile websites; the company currently reaches more than 3 million monthly unique visitors on mobile in aggregate, serving more than over 15 million mobile pageviews per month. For advertisers, Moguldom Mobile unlocks the full potential of the mobile channel to reach urban consumers, for whom mobile devices play an especially prominent part in the online experience. A recent report by Horowitz Associates has found that African Americans outpace the rest of the market in usage of mobile video, while a July 2010 poll by the Pew Research Center found that 51 percent of Hispanics and 46 percent of African Americans use their phones to access the Internet, compared with 33 percent of whites.
Moguldom Mobile apps are now available, optimized for iPhone and Android, for Moguldom properties including Bossip.com, its flagship property; 24Wired.TV, providing unique licensed and original video content and web TV, The Atlanta Post, covering African-American business, media and politics; Hip-Hop Wired, a hip-hop news, culture and lifestyle destination; BossipTwitter, dedicated to aggregating celebrity tweets; and StyleBlazer, a site for fashion-forward African American women. Apps optimized for the iPad will follow in the third quarter.
To help advertisers achieve maximum impact, Moguldom Mobile will leverage extensive creative and technical capabilities to develop highly engaging creative units in-house for preferred clients, including full page mobile and mobile video interstitial units across IPhone, Android, and iPad devices. By opening its platform to other African American-focused premium publishers later this year, Moguldom Mobile will enable these companies to quickly and easily develop cross-platform apps to increase their own mobile revenue.
Alicia Walker, Managing Director of Moguldom Media, has worked with Moguldom for more than two years in areas including ad trafficking, social media, and traffic analytics and strategy. As Social Media and Analytics Manager, she managed a team of six and helped double Moguldom’s aggregate social reach on Twitter and Facebook over the last six months. She will now lead the company’s mobile strategy, develop its monetization and technology platform, and recruit new publishers to join Moguldom Mobile. Said Walker, “Until now, there has been no platform allowing advertisers to efficiently reach African Americans at scale on mobile platforms such as iPad, IPhone, and Android. Moguldom Mobile provides the answer to that problem, capitalizing on this clear and growing market opportunity.”
Said Marve Frazier, Chief Creative Officer of Moguldom Media Group, “We entered 2011 with a clear strategy we call Triple Threat plus Scale, a response to the demand in this dynamic marketplace for a cross-platform, high impact and efficient medium to reach African Americans at scale. Our focus on building out video, social, and mobile, while adding scale across every channel, has proven to be a hit with our visitors and advertisers alike. We look forward to helping our advertisers effectively reach African Americans on mobile and helping third party African American-focused publishers develop and execute a comprehensive mobile strategy.”
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social media platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.