MadameNoire Passes Essence.com, Leads All African-American Women Lifestyle Brands as #1 in Its Category
comScore Shows More Unique Visitors, Household Income, and Engagement than Competitors for Fastest-Growing African American Women’s Lifestyle Brand
June 8, 2011 – New York, NY – Moguldom Media Group, the leading digital media company that develops premium online publishing brands serving African American audiences, today announced that its MadameNoire.com property, the premier digital destination for savvy, upwardly mobile African American women, now outperforms every other brand in its category according to comScore results for May 2011. In addition to being the fastest-growing lifestyle brand for African American women, MadameNoire.com already serves more pages per visit than most women lifestyle brands, an indication of its highly engaged audience.
MadameNoire.com’s unique online content includes a balanced mix of news, lifestyle, entertainment, and business coverage from the perspective of African American women. MadameNoire.com has also launched a new online video program, “She’s the Boss,” co-produced with Moguldom Studios, which focuses on African American women entrepreneurs and business leaders. Clearly filling a need previously unmet by longer-running traditional competitors such as HelloBeautiful and Essence.com, MadameNoire has achieved tremendous growth. Still less than a year old, the site already reaches more than 1.1 million unique visitors and serves 10 million pageviews per month (Google Analytics). The most recent comScore results show performance that leaves every competitor far behind, including average household income between $75,000-$100,000 and over 910,000 unique visitors.
Said Demetria Irwin, Managing Editor of MadameNoire.com, “MadameNoire represents a fresh, authentic, and passionate voice for black women of the Michelle Obama generation and beyond. We have worked tirelessly and invested in premium content that captures the diversity of issues that confront today’s African American women. We also believe in entertaining them while they are on the site. Mainstream media organizations and slow-moving legacy African American media brands have neglected and under-invested in our audience, so we feel it’s essential for us to add sustainable value in the space.”
Judene Walden, recently hired as Executive Vice President of the Moguldom Women division, said, “The organic growth we have seen on MadameNoire has been phenomenal. The Moguldom approach is to ‘go hard or go home’ and it’s obviously paying off as we expand our portfolio of properties. We’re hungry and there is a lot of work to do, as we have very ambitious plans for positioning MadameNoire as the premiere African American Women’s lifestyle brand across video, mobile, social, and off-line events. Our recent success on MadameNoire is part of an overall triple-threat strategy for Moguldom to be the leading African American digital media company offering authentic and premium content at scale across mobile, video, and social.”
About Moguldom Media Group
Moguldom Media Group is the world’s largest network of owned and operated digital brands focusing on African Americans as measured by comScore online reach. Our premium online brands capture the pulse of diverse segments of African Americans and provide rich, compelling experiences across multiple media channels including online video, mobile, and social media platforms such as Facebook and Twitter. As owners and operators of our own digital properties and content, we are uniquely positioned to drive innovation and value for both our audiences and the advertisers seeking to reach them.