Maryland Man On Quest to McDominate

May 26, 2011  |  

By Ashley Bernard
After over 15 years with the company, McDonald’s franchisee, Isaac Green, say 8 stores isn’t enough. He wants 30.

Green, 47, started off as a crew worker and made his way through the ranks. He has been store manager and held human resource positions, but in the early 2000s, Green decided to go a step further and try his hand at franchising. By 2002 he owned six locations in Maryland.  Still, Green is working towards more. He plans to own 15 eateries within two years and have 30 within the next five.

“I get offended when people look at McDonald’s and say it’s a dead-end job, because it’s not,” he told “In what other industry can you start out as a crew member making $2.95 an hour and later become a franchise owner managing a $5.7 million payroll?”

Green’s 8 locations, four in Prince George’s County, one at National Naval Medical Center in Bethesda, and three in Virginia earn $21 million in total annual sales. Though he is proud of his success, Green works to encourage all 450 of his employees and his community. “I want them to be able to look at these stores and say, ‘You know what? That’s an African-American male that owns that restaurant. Maybe I can do that too,'” Green said.

McDonald’s is known for establishing a good system in minority staffing. They also have programs such as LAMP program (Leadership at McDonald’s program), that help managers enhance skills and exposure even outside the McDonald’s work environment. McDonald’s also compels franchisees to take interest in their communities, which Green has done, often donating a portion of his profits to nonprofit events and programs.

“What I love about being a franchise owner is the ability to help folks. As a franchiser, you have to follow the playbook, but you can also change the plays, you can localize them for each community,” he said.





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