BET Burnishes New Image

April 28, 2011  |  

(The Loop 21) — But just in case you haven’t noticed, our beloved BET is doing better as of late. This past year they finally invested some real time, effort and money into scripted programming, a void that always kept the network from reaching its full potential, even after 30 years of existence. They ressurrected the highly popular, but very cancelled sitcom drama The Game and made ratings history in the process drawing in seven million viewers in its first week back. They followed that up with a new show of their own, Let’s Stay Together which was also met with enough positive feedback to warrant a second season.  Riding this wave of success, BET is now announcing that they will be debuting more scripted programming next season with a new show, Reed Between The Lines starring Traci Ellis-Ross and Malcolm-Jamal Warner.  “This is the year that our audience, advertisers and partners have been waiting for,” said Debra L. Lee, Chairman and CEO, BET Networks in a statement. “The incredible success of 2010 and [first quarter 2011] have truly put BET Networks in a brand new game and affirms our strategy to continue offering compelling content on air.”

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