Jhene Aiko’s fashion, voice, and career has evolved since the day she hit the scene. One thing that has remained the same, is her youthful glow. With almost 20 years in the game, the stress of the industry seems to only manifests itself in her music, and not on her face. When mega makeup brand Kat Von D announced that they were making Aiko the face of their True Portrait Lightweight Medium Coverage Foundation, I thought they couldn’t have picked a better canvas.
In a tweet, the brand posted, “We are so honored to have @JheneAiko as the face of TRUE PORTRAIT Lightweight Medium Coverage Foundation in *40 vegan shades*. She’s a badass vegan who loves animals just as much as we do! Jhene wears shade “Tan 060”.”
This is the brand’s first lightweight medium coverage liquid to powder foundation. Not only does True Portrait range in 40 shades from fair to rich deep, it is also perfect for all skin types. Best part about this product? It’s completely vegan.
Jhene is a big fan of the Kat Von D brand. This seems like the perfect collaboration. In a statement made to US Magazine, a representative of the brand said, “Jhené was selected as the global face as she seamlessly aligns with the brand’s ethos being an avid animal lover, vegan advocate, and of course, Kat Von D Beauty user.”
It’s always exciting to see artist brand out and explore new areas. Aiko definitely has the face for beauty products! I’d love to see her try a skincare line next. If you’re excited about this collaboration and the launch of True Portrait, know that you’ll have to wait a few weeks before you can make your purchase. On September 2nd, True Portrait will be available on KatVonDBeauty.com, Sephora.com, and in Sephora stores. What do you think? Are you here for this collaboration?