(Black Enterprise) — Many literary entrepreneurs seek to brand themselves and generate revenue by way of self-publishing–publishing books at the expense of the author with the hopes of maintaining creative control and keeping the lion’s share of the revenues generated once the book sells. Leslie Esdaile Banks (pictured, above, who uses the pen name L.A. Banks) is a New York Times bestselling author (for her co-authored 2004 paranormal novel, Stroke Of Midnight) who is now navigating the world of self publishing. Bank acquired her Vampire Huntress Legend Series novels back from St. Martin’s Press and now self-publishes. To date, the series has sold more than 1.2 million copies. Here, the successful author offers advice for those looking to self-publish.
Make sure you have a comprehensive strategy. Ask yourself where you will market your book online. Book clubs, reviewer sites, individuals, organizations? Will you approach libraries, schools, independent booksellers, and major chains (possible through Amazon’s expanded distribution channels)? Is there a blend of on-line and off-line options you can employ to drive sales?