Jay-Z Gets Into Online Editorial Game With Life + Times

April 5, 2011  |  

by R. Asmerom

Jay-Z never sleeps, does he? The rapper/author/”business, man” has embarked on a new venture with a lifestyle website according to Social Times. The site is called Life + Times, a name taken from the  title of his fourth studio album. It will reportedly focus on music, fashion, sports and technology, all curated by Hova himself.  The layout of the site is what is going to make it stand out from the crowd as it employs a highly visual design and presentation, “reminiscent of music discovery iPad app, Aweditorium.”

Hova is not the first rapper to venture into the online content game. 50 Cent has done it with ThisIs50.com, which is competing against other hip-hop news oriented sites. It will be interesting to see just how much of a long term splash Life + Style will make in terms of readership and influence.


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