Election 2012: Let The Games Begin

April 4, 2011  |  

By J. Smith

The moment of truth is upon us. Will America extend the president’s stay in the White House or will the country evict him in favor of one of his Republican challengers? We will soon find out, as the 2012 election season just got real. President Obama officially announced his candidacy for re-election via, what else, the internet. With an email blasted to millions of his supporters, the president is hoping that the same technology base that got him to office the first time will be just as effective a second time around.

This, in my opinion, could prove problematic. The same grassroots vibe that made his first campaign so endearing has wained since he took office. He has unfortunately and effectively alienated the younger generation that was so important in 2008, almost forgetting about them completely since the first votes were counted. Few issues relevant to the “internet” crowd have been addressed, namely rising college costs and student loan debt. While the administration once had the attention of every 20-something in America, they have done a poor job of holding it. Now, I suspect he will want it back, and he plans on doing so with a campaign aimed at re-mobilizing his original supporters.

“We’ve always known that lasting change wouldn’t come quickly or easily. It never does. But as my administration and folks across the country fight to protect the progress we’ve made — and make more — we also need to being mobilizing for 2012, long before the time comes for me to begin campaigning in earnest,” his email read.

Aside from trying to re-heat the fire that was once under a politically enthused generation, he will also have to convince the rest of the politically polarized nation that he deserves another shot.

“Obama announced his bid just as the White House is in a budget standoff with Congress that could lead to a government shutdown, weeks after the commander in chief directed U.S. military operations to a third major warfront, Libya, and days after the post-recession economy showed more signs of a rebound with a report that the still high unemployment rate had fallen to 8.8 percent,” The Grio reports.

Although the roster of potential Republican challengers is less than impressive, I do not predict an easy victory for Mr. Obama.

Read more: Obama Officially Announces 2012 Re-election Bid

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