Small Business Facebook Faux Pas
(American Express) — While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics. “Many people have difficulty with just the basic page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business page. I have other clients who jumped into Groups when they came out and have divided their fan base.” Here are five more common Facebook marketing mistakes to avoid:
1. Broadcasting: Ask any social marketing consultant what the number-one no-no is on Facebook, and he’ll likely tell you it’s “broadcasting” your messages instead of providing fans with relevant content and engaging on an continual basis. “With Facebook, marketers of any size can do effective, word-of-mouth marketing at scale for the very first time. But Facebook is all about authenticity, so if your company is not being authentic or engaging with customers in a way that feels genuine, the community will see right through it,” says Facebook spokeswoman Annie Ta.