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(Black Enterprise) — Network officials plan to reshuffle the current lineup in upcoming weeks and, in addition to the initial $10 million used to get the network started, will invest millions more in advertising to loop devoted viewers back in. OWN will move Season 25: Oprah Behind the Scenes—the only show the daytime talk show queen appears in regularly—to Sunday, the largest TV watching night of the week, in an effort to combat waning numbers.  So, how does a network that premiered with 1 million primetime viewers go from stellar figures to 315,000 the following Tuesday and 237,000 at the end of February? Not to mention, OWN’s target audience—women 25-54—are currently only 0.1% of the network’s viewers, a slip from 0.6% opening weekend.

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