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(Forbes) — Neither the birth of Rocawear nor its nine-figure sale would have occurred if it weren’t for Jay-Z’s sharp entrepreneurial instincts—in particular, his reluctance toward giving away advertising to products other than his own. The latter is one of Jay-Z’s many business commandments that I’ve observed while writing a business-focused biography of the rapper over the past year, and one of the main reasons he has amassed a net worth of $450 million while serving as an inspiration to countless entrepreneurs and musicians. (Full Coverage: The Forbes Five — Hip-Hop’s Wealthiest Artists )

“Jay-Z’s business influence has been momentous, along with all his other great achievements in terms of music, style and mastery of his craft,” says Fred “Fab 5 Freddy” Braitwaite, the artist and hip-hop pioneer who served as longtime host of Yo! MTV Raps. “He really understands how the corporate structure works.”

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