Will Smith Becomes The Face Of Moncler’s Latest Campaign ‘Genius Is Born Crazy’

July 23, 2019  |  

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Have you noticed that social media became much more interesting once Will Smith joined us mere mortals on Instagram, Facebook and YouTube? The actor has given us a deeper look into his daily life and we couldn’t be more pleased. The extra visibility may have caught the eye of the Moncler brand because Smith has just become the face of their latest ‘Genius is Born Crazy’ campaign. Could there be a better title for the collaboration?

The brand tweeted a photograph by Tim Walker, with Smith levitating in a seated position, clad in a red Moncler puffer coat. They wrote, “Moncler is proud to unveil #WillSmith as the face of Genius is Born Crazy. The campaign is the first of his acclaimed career. As an actor, producer and musician, Will’s creative vision and commitment are a testament to the fact that #GENIUSISBORNCRAZY.” Fashion is new territory for the seasoned actor and thrill-seeker. He has documented his life excursions via his YouTube channel and “Bucket List” show on Facebook Watch. Judging by his life philosophies and daily adventures, Smith is indeed both a little crazy and a lot of genius. 

In a statement to WWD the chief executive officer of Moncler Remo Ruffini said, “I believe in the power of crazy, and I always give a chance to a crazy dream. The magic often happens somewhere beyond the ordinary, in the exploration of new horizons that only few see, before others follow. Long live the craziest intuitions when rigor and dedication are there to make them happen.”

“It’s an honor to have Will Smith, in his first advertising fashion campaign, embracing our “crazy’ idea to celebrate the genius hidden within everyone,” said Ruffini. It’s about time Smith enter the world of fashion. With his inspirational posts and open-book lifestyle, Moncler couldn’t have picked a better person to be the face of this campaign. This is a major move that will likely open more doors for the actor. What do you think? Are you ready to experience Will Smith, the model?


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