The Business of Celebrity-Endorsed Headphones
Todd Kane of the Kane Agency, a talent management, digital strategy and eMarketing agency, explained that it is a natural progression that a music artist would endorse headphones but the problem is saturation and law of diminished effects. Besides 50 Cent and Ludacris, Billboard reports that Skullcandy released an Aviator line of high-end over-the-ear headphones developed with Jay-Z’s Roc Nation and Quincy Jones teamed with AKG last September to develop a line of in-ear and over-the-ear headphones. Creekmur says he has been informed that producer Jazzy Phae is working on a headphone deal as well.
“The ‘cool’ behind these headphones looses steam from a consumer and retail standpoint when every artist has a branded headphone,” said Kane. “There will be lots of artists attempting to jump on the headphone bandwagon, and lots of labels pushing this collaboration with artists. However, I believe the consumer market is smart enough to determine which collaborations between artists and headphones brands are there to provide them a better listening experience as opposed to trying to capitalize off of a quick dollar.”