Fighting Words: Cosmetics Creator Sheree Fletcher Makes a Promise to Whoop Ash

March 4, 2011  |  

(Uptown) — Mother & entrepreneur Sheree Fletcher debuted her new organic beauty line Whoop Ash last night at the GEORGIA Salon in New York’s Lower East Side. Making its first bricks & mortar retail debut, the budding beauty brand was originally launched exclusively online at Now loyal customers and new interests can find Whoop Ash products lining the shelves at the downtown NY salon and more locations on the horizon. UPTOWN sat down with the budding entrepreneur (and ex-wife to Will Smith) to talk about the inspiration behind Whoop Ash, her decision to start a beauty business and future plans for the company…

Is this your first entrepreneurial venture?

No, it’s not. I’m actually from New York and I went to school at FIT in Manhattan for fashion design. So when my son was 3 years old, I started a business with a partner. And I realized it was like having two babies. You know a new business is just like a baby; it’s so much work. So I had to make a choice, and of course I chose [Trey]. I said you know what, “I’ll have my career later” and here I am. He’s 18 years old, so now is “later”.

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