SoulBounce Editor on Building an Online Niche

February 25, 2011  |  

(BlackList) — When an opportunity presented itself for Kimberly Hines to write about music that she loved that wasn’t played on the radio or seen in television videos, although the artists thrived underground and online, she jumped on it. As an original staff member forSoulBounce prior to the website’s launch in August 2007, Hines has played a pivotal role in its development. Now as editor-in-chief, under her guidance, the site has emerged as a go-to destination for well-written, critical and witty content focusing on progressive urban music.  BackList spoke with the Hines, better known as Butta, about voice, Twitter, building community, and what it takes to run a niche new media business.

BackList: Some entrepreneurs have always been entrepreneurs. They sold candy to classmates or managed their siblings’ budding singing careers. Were you one of those who always had an entrepreneurial spirit?

Kimberly Hines: Funny you should mention selling candy, because that actually was my hustle back in the day for a short time. I never considered myself an entrepreneur then, but, in retrospect, I sure was. Who knew that selling Reese’s Cups would lead to this?

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