Google in Talks with NBA and NHL to Stream Games

February 24, 2011  |  

(Fast Company) — Google is in negotiations with the NBA and NHL to stream games live via YouTube, reports Bloomberg. According to Gautam Anand, Google’s director of content partnerships for Asia Pacific, the company is in talks “with most pro sports leagues,” and hopes to deliver more live sports content during the second half of this year.

“It’s fair to say that there will be a lot more appealing sports content you’ll see on youTube,” Anand told Bloomberg. “We have ongoing conversations with pretty much everyone.”  Such partnerships could help boost viewership and ad revenue, and give YouTube a reputation for professional content. The video-sharing service is best known for amateur or user-generated content–like, say, videos of dogs skateboarding–and lags behind competitors Netflix and Hulu, which feature movies and TV shows.

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