Oprah on the Hustle

February 24, 2011  |  

(Hollywood Reporter) — “We’re building, night by night by night. What everyone told me about the cable business is the way you do cable is you start with a couple of shows, people are used to repeats,” Winfrey told The Hollywood Reporter from the Chicago offices of Harpo Productions. “Oprah viewers were not!”

Winfrey says she’s actively seeking audience input while building her network, and even signed up for an oprah@oprah.com email address on her website last week, which she plans to use to interact with people.  The network’s first hit is Season 25: Oprah Behind the Scenes, which earlier this month was averaging 546,000 viewers, and has seen a 40 percent boost in the network’s key women 25-54 demo from DVR usage. 1.6 million viewers tuned in to its premiere. Compared to what Discovery Health was averaging in 2010, it’s up 262 percent in total viewers.

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