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loyalty card system

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It seems more and more stores are starting loyalty programs. It’s no longer just the grocery stores and the drug stores. Now your favorite chain women’s clothing store or makeup store is doing it. If you do already love to shop there, and wish you didn’t spend so much there, it can seem enticing to sign up for one of these so-called “money savers.” You’re always looking for ways to save a few bucks. Even I’ll admit that I’ve been tempted to sign up for a loyalty card at a certain well-known cosmetics store that carries a $40 moisturizer I like. I could save a few dollars on that jar if I’d just get the card…But the truth is that, perhaps I should just research some more affordable moisturizers, rather than put myself in a situation to spend even more money at this store, all to save a few bucks on one product. It’s a slippery slope—as you can see. Here are ways loyalty cards actually promote bad spending habits.

 

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You only look there

You get it in your head that the best price on this particular product must be at this store, with your loyalty card. But the reality is that many stores with loyalty programs pump up their prices, knowing you have this trust in them. If you go to the lesser-known grocer across the street you may find that their same brand of juice is only $2.79. Meanwhile, it’s “on sale” for $3.50 at your store with your loyalty card. But you don’t even look at the competitor to discover this.

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