Save Money on New Car; Deal with the Internet Salesman

February 18, 2011  |  

(New York Times) — If you’re in the market for a new car and don’t want to buy it online, here’s a helpful car shopping tip from When you walk into the dealer, ask to work with an Internet salesman rather than the traditional sales staff.  According to, this strategy can lead to savings of “hundreds or even thousands of dollars on your next new car.”  The tip is based off the experience of Phil Reed, senior consumer advice editor at, who asked to work with an Internet salesman at a Toyota dealership he walked into. This salesman quoted a price for the 2011 Sienna SE that was $500 over invoice, well below the average price other buyers pay for the vehicle.

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