AOL Can Dominate the Market with Black and Latino News

February 18, 2011  |  

(Business Insider) — AOL and the HuffPo deal has been analyzed upside down and inside out by various media outlets; Business Insider being no exception. But a vital element of  the examination has been mysteriously missing from the long narrative regarding AOL’s road to content start-around. So let’s get to it.

The digerati typically seem reluctant to ever discuss the convergence of tech, racial influence and revenue;  but it’s a mega pink elephant in the room that will simply not go away because, like it or not, there are actual people between the 1’s and 0’s of technology, and they sometimes have very unique and particular behavior and desires that often times stem from cultural influence and history very different from that of the mainstream.  If a hamburger or a car company can face such issues, so too can our industry.

There’s no free pass just because one is dealing with technology.  It’s not about morals (in this article, anyway), it’s about money.  Let’s be real.  There is nothing post-racial about the U.S. in 2011, and that’s okay as our nation continues on its path to maturity. But to move in a manner that is rather ambivalent to that fact is to risk missing golden business opportunities.

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