Increase Your Google Ranking
(Entrepreneur) — To increase your visibility and authority on the web, you need some knowledge of Google rankings. Learning how Google’s ranking system works can help you make important changes that can move your website up the ranking ladder. What follows is a quick primer on need-to-know basics for improving your site’s Google ranking. When it comes to your web pages, two different Google rankings are at work: your search result ranking and your site’s PageRank. They are related, yet distinct measures of the value of the content on your site in the eyes of the search-engine giant.
Searches: Your search ranking refers to your position on the results page for a given keyword query. Because Web users usually want quick answers, they are more likely to click links at the top of the first page of results. For that reason, you tend to get more site traffic if your site is included in the list of the top five or so search results.