African American, Hispanic and Female Viewers Help Drive Super Bowl XLV to Record Levels

February 11, 2011  |  

(NielsenWire) — Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time. About 10 million Hispanic viewers watched the game, up from 8.3 million viewers last year. The African American audience also increased dramatically, with about 12.5 million African American viewers tuning into the game, compared to the 11.2 million last year.

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