Filmmaker Takes AFFRM-ative Action to Promote Black Cinema

February 5, 2011  |  

(Black Enterprise) — Ava DuVernay has accomplished three times over what many independent filmmakers—both Black and White—find impossible to do just once. She has independently shot, produced, and distributed three films by using her own money. While she hasn’t produced any blockbuster films (yet!), DuVernay owns the rights to her movies, has not received help from any major film studio, and believes that in the future, more directors will follow her lead.  The landscape for DIY (Do-It-Yourself) filmmaking is littered with failures; but DuVernay attributes her success to the many African-American film festivals held annually throughout the country. Realizing that these festivals were the key to widespread distribution for Black films, DuVernay, who also owns PR Firm The DuVernay Agency, decided to launch the African American Film Festival Releasing Movement (AFFRM).

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