Challenging the Myth of Black Inferiority

January 31, 2011  |  

(Chicago Tribune) — Chicago advertising legend Tom Burrell is making what may be the most important pitch of his life. He’s trying to convince blacks that the daily consumption of negative images and stereotypes erodes self-esteem and keeps them feeling and acting like second-class citizens.  “The longest-running propaganda campaign is that of black inferiority,” said Burrell, 71, the founder of the Chicago-based Burrell Communications, a multimillion-dollar ad agency specializing in the African-American market.  “We have to understand that images, symbols and words can be so powerful and so ubiquitous that they affect behavior without us knowing it.”

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