12 Questions Every Entrepreneur Should Ask Before Writing a Business Plan
(Black Enterprise) — What are your total and target markets? This is the first question you should always be able to answer. How big is the total market for your product or service, and what are your targets? For example, if you’re selling custom-made suits, how big (revenue wise) is the custom suit business? And what type of custom-suit customer are you targeting? Athletes? Businessmen?