will.i.am To Creatively Contribute To Intel

January 26, 2011  |  

by R. Asmerom

Intel announced that Black Eyed Peas frontman will.i.am will become a creative director and consult on design and development of smartphones, tablets, and laptops. “It’s imperative that Intel and our innovations are kept in front of the global youth culture that embraces new devices and new forms of communication and entertainment,”said Deborah Conrad, Intel’s head of marketing.

The selection is not too surprising. The Grammy-award winning music producer and rapper has maintained a presence at tech shows, along with fellow hip hop artist Chamillionaire, and this move on the part of Intel further integrates Hollywood in Silicon Valley. Few celebrities are so publicly involved with the goings on in the Valley (Ashton Kutcher is certainly the most popular example) and will.i.am will definitely help Intel’s quest in publicizing the company’s venture.

Although Intel continues to dominate as the world’s largest chipmaker, helping to power 80 percent of personal computers, it has yet to leverage that dominance in the growing market of new tech gadgets like smartphones and tablet computers. will.i.am will help to add a cool factor to the company’s new products – something which is monopolized by Apple at the moment.

Intel’s chips run more than 80 percent of the world’s personal computers. The company is trying to parlay that dominance into a foothold in the faster-growing markets for smartphones and tablet computers.

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