New York Times Readies Pay Wall

January 24, 2011  |  

(New York Times) — The New York Times is preparing to introduce multiple subscription packages for access to the paper’s website and other digital content, kicking off the biggest test to date of consumers’ willingness to pay for news they’re accustomed to getting free.  Under the new system, expected to be rolled out next month, the Times will sell an Internet-only subscription for unlimited access to the Times site, as well as a broader digital package that bundles the Times online with its application on the iPad, according to a person familiar with the matter. Subscribers to the print edition of the paper will get full online privileges at no additional cost, Times executives have said.

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