(Businessweek) — If you’re a small business owner, you may have taken the plunge and put up a website. Unless you’re selling direct from the site, the chances are good that nothing much has changed on the site since it first went up. That’s not good because search engines like Google reward dynamic websites—that is, when they see fresh content on a consistent basis they will send more potential customers to you. Static websites just don’t cut it. The problem with a regular website is you probably need to pay a webmaster to make changes. It takes too much time and money, so you don’t bother.