Makeup fans were hype last week when fashion designer Jeremy Scott took to Instagram to announce an upcoming collaboration collection between Moschino and Sephora. The excitement lasted all of about five minutes before some commenters caught an eerie feeling of déjà vu. Moschino’s new office-themed collection bears a striking resemblance to the school bag-themed black-owned brand, The Crayon Case, run by Instagram personality turned makeup mogul and entrepreneur, Supa Cent.
Set to drop this Thursday, April 25th, the Moschino makeup launch features number two pencil-themed makeup brushes, eraser-shaped blending sponges, a sharpie pen liquid eyeliner and more. The Crayon Case, founded in 2017 by New Orleans native and former waitress, Reynell Steward, has built its sales and cult social media following around very similar stationary-themed products: the 7PC Shadow Pencil Brush Set ($18.00, shop.thecrayoncase.com), Eraser Sponges ($3.00, shop.thecrayoncase.com), and the sharpie Line Me Liquid Eyeliner ($6.00, shop.thecrayoncase.com), to name a few. Both collections are vibrant and colorful, and the similar aesthetic has caused some fans to speak out against the Sephora collaboration.
Even Supa herself has retweeted tweets wherein passionate supporters have spoken up in her favor. Commenters are advocating for Supa’s originality despite being “ripped off” by the bigger brands. Was the similarity intentional? It’s hard to say. Perhaps Jeremy Scott had no idea about The Crayon Case when he conceived of his Sephora launch. It’s also fair to say, however, that the budding brand should have caught the attention of someone on the Moschino or Sephora teams. The Crayon Case has been making quite the buzz in the cosmetic community lately, especially after a clip of Supa hitting one million dollars in profits within an hour and a half went viral across the internet last year. While we await a response from Jeremy Scott and the Moschino team, we’ll continue to root for Supa’s success. Hopefully one day we’ll see her concept hitting Sephora under her own name!
What do you think? Is the Moschino x Sephora Collection a rip off of The Crayon Case brand? Leave a comment below.