Earpieces Get More Celebrity Pitches
(Wall Street Journal) — Ludacris and 50 Cent are joining a growing crowd of celebrities lending their names to headphones. At the Consumer Electronics Show in Las Vegas this week, the rappers announced ventures with electronics companies looking to cash in on a booming trend. Monster Cable Inc. was first on the scene a couple of years ago, complementing its Miles Davis “Trumpet” with lavender Bieber buds and tricked-out Lady Gaga earpieces, ventures with Beats by Dre, the producer’s company with Interscope Records’ Jimmy Iovine. This week, Monster announced a line with NBA star Yao Ming, to be sold in China later this year.