(New York Times) — OUIGI THEODORE, the founder of the Brooklyn Circus, a retro-urban fashion boutique and label, has heard it all before: dandy, preppy, Anglophile, fop. Still, he was flummoxed when a customer walked into his boutique a year ago, took one look at the bow ties and straw boaters for sale, and declared it the height of “steampunk.” Mr. Theodore, 35, had to Google the word to find out that it referred to a neo-Victorian style built around gas-lamp-era suits, starched collars and gold watch fobs. “It’s a mix of old and new, so I guess that’s the comparison,” he said as he took a break from chatting up customers in his boutique on a recent Friday. He wore a pair of Mark McNairy red-and-black wool trousers and a newsboy cap, accessorized with a Balinese scarf, silver Navajo rings and a camouflage German military jacket. The look was Jelly Roll Morton, channeling Hendrix.