WAMU Rebrands Itself

January 3, 2011  |  

(Washington Business Journal) — Washington NPR affiliate WAMU 88.5 will start the new year with what it hopes is a new image by launching a rebranding campaign.  Starting Saturday, WAMU will introduce its new slogan: “The mind is our medium.” The American University-based public radio station, whose news hosts include Diane Rehm and Kojo Nnamdi, will introduce its new image through newspaper, online and bus ads throughout the city.

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