Yara Shahidi Joins Bobbi Brown Cosmetics As A Brand Ambassador
Yara Shahidi is having a great week! Not only did the activist, actress and all around fashionista get her own Barbie doll for Mattel’s Shero Collection, it was announced this week that she will be a brand ambassador for the beauty brand Bobbi Brown. In a video via the brand’s instagram page, Yara shares her #beautytruth. “Purpose is our power. It changes and grows just like we do. We don’t know what we don’t know, but we’ll never stop looking. There’s nothing more interesting than an interested person. Open your eyes and the world will open right back. Rather than redefine beauty, lets undefine it. Take a moment to celebrate each other. It’s personal to be individual. We can all become something big, when we start off small Truth. We are what we create.”
Yara is the ideal person to have as a beauty brand ambassador. Not only is she gorgeous with flawless skin, she has such a beautiful and empowering spirit that is needed for this generation. Partnering with Bobbi Brown couldn’t have come at a better time. The brand has jumped on the inclusivity train by adding an additional 10 shades to their SKIN Long Wear Weightless Foundation collection. While they’ve always had a broad range of foundation shades (currently 42, soon to be 52), the focus is on representing the various undertones.
This is such an exciting campaign! With their uplifting message and expansion in products, Bobbi Brown is well on their way to becoming one of the top shopped beauty brands. The message of what it means to be a confident beauty is extremely important. The idea that we can undefine beauty is powerful. Who better than to represent and enforce that theory?