Annoying Versus Useful Kinds Of Self-Promotion

February 27, 2019  |  
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self-promotion skills

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As a content creator, I come into contact with other content creators—bloggers, vloggers, social media influencers, authors, life coaches, career coaches, and more—a lot and witness the various ways they self-promote. I’m often the target of their self-promotion. What I can say is that, the most effective self-promoters never even made it that obvious that they were selling me anything. I never felt like I was taken for a ride or tricked. I never felt like I was talked down to, or kissed up to. It’s a delicate dance; tooting your own horn but not too loudly. And, it’s a dance that must be danced. But, if you do get a reputation for being one of those obnoxious self-promoters, there’s really no going back. Here are annoying versus useful forms of self-promotion.


Annoying: At an intimate event

Don’t self-promote at your friend’s small diner party, birthday party, baby shower, or other rather personal and strictly social event. People attend social gatherings like those with the understanding that they’re safe from solicitation. If you get someone’s contact info, you can always email her another day. For today, eat the cake, talk about the birthday girl or incoming baby, and just have fun.

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