Super Bowl Ratings Hit A Record Low…Still, A Lot Of Black Folks Watched The Game

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African American couple relaxing on sofa

Source: Gary John Norman / Getty

According to recent reports, this Super Bowl garnered some of the lowest ratings in the last ten years. According to Deadline, there were several reasons to explain the dip. One, it was third consecutive year that the New England Patriots won the big game.

Folks may be tired of seeing the same team emerge victorious. Not to mention, the game was also low scoring. One of the lowest Super Bowl ever.

This is Brady’s sixth Super Bowl ring. And while people love a champion, fans mights be looking for something new.

Steve Harvey, who attended this year, walked out of the arena and said it was the most boring game he’d ever attended.

And in addition to the teams represented, it also had something to do with the fact that there were scores of Black people who decided to boycott this season and this game because of the racist treatment Colin Kaepernick experienced at the hands of NFL owners who refused to hire him after he protested police brutality by kneeling during the performance of the “Star Spangled Banner.”

There were plenty of us who decided not to watch this season. And even followed through when it came to the Super Bowl. But there were many of us who did. Even those who didn’t attend the game or tune in, there were a great number of Black folk, celebrity and common alike who made it a point to be out and about this weekend in Atlanta celebrating an organization who profits off of Black bodies but doesn’t honor or respect Black voices, when they seek to highlight Black issues and concerns.

Jessie Woo shared her thoughts on all of this in a recent Instagram video.

I can’t help but agree. Many of us aren’t serious. We’ll acknowledge that the only way to enact real change is to affect a corporation’s bottom line. But if contributing to a corporation’s bottom line can contribute to our turn up or our being in “the know,” then we’re down for whatever.

There was all this conversation about the celebrities who chose to sing or perform during the show but some of those same people tuned in, for the game, the parties or all of the above…And then complained about how boring it was. Well, that might have been the punishment.

Feel free to share your thoughts. Did you watch the game? Were you surprised by the people, famous and non-famous alike, who participated in one way or another?

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