(Entrepreneur) — In this highly competitive marketplace, it’s vital to keep your marketingcampaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist. 1. Reestablish Listening Posts: Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but why they buy — and why they choose to buy from you. Redouble your efforts at dialogue through socialmedia, message boards and blogs. And get direct feedback from customers or clients, or via your front-line salespeople.
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