Commercials, the halftime show and, of course, football are what come to mind when most people think about the Super Bowl. But entrepreneur Nicole R. Coleman is shifting the focus to something else this season: women’s empowerment.
Coleman is the creator of the SuperBOLD Hall of Fame Empowerment Brunch being held February 2 in Atlanta, the host city for the big game. The four-hour event will not only bring together dynamic women from all industries, it will also promote efforts to get girls involved in science and technology via the SuperBOLD Academy & STEM Wars Day of Service initiative “ESports Bowl” taking place the day before the brunch. The event will cover website and app design; virtual reality; college and career fairs; academic competitions; and interactive presentations.
We don’t just want to throw a badass brunch, we want to provide information, tools, and resources that can help women,” Coleman said.
MadameNoire and HelloBeautiful are sponsors of the event taking place at the Cobb Energy Performing Arts Centre which some 300 people are expected to attend. Actress Keshia Knight Pulliam and The Lip Bar CEO and Founder Melissa Butler are among those being honored at the brunch this year. The event will also include a fireside chat with “Married To Medicine’s” Dr. Jackie Walters along with Janell Stephens, Founder and Master Mixtress of Camille Rose.
“We will talk about health, how to talk to our doctors, and how to get doctors to listen. Black women are dying at an alarming rate in childbirth or after and we need to take action and be armed with information,” Coleman said.
Coleman, a professional speaker and corporate marketing expert, was actually prompted to launch SuperBOLD after a health scare of her own.
“It was in September 2016 — eight months following the birth of my twins. I was feeling so bad I went to the emergency room; my blood pressure turned out to be 186/120 and the doctors thought I would have a stroke. While I was being examined, there was a TV on and I kept hearing, ‘there’s 147 days left until the Super Bowl!’ I kept hearing it over and over; it was starting to annoy me,” Coleman recalled.
It turned out the mother of one son and twin girls was suffering from postpartum hypertension, but the experience and “annoying” ad she kept hearing actually gave her a new focus in life.
“It made me think about my legacy, what I would be leaving behind for my three children. The word ‘bold” kept resonating in my mind. And, again, at home I kept seeing the Super Bowl countdown and it clicked, why not do something during the Super Bowl that would empower women? I said, ‘What if I do an event called ‘SuperBOLD?’”
Bold was the perfect adjective for Coleman’s idea, considering on top of being a new mom the FAMU alum was spearheading the marketing initiatives for a major telecommunications company when she decided to push forward with the event.
“At the time I was getting lost in the mess of life — I was focused on family and work, and forgot about myself in the mix of it all. Fast-forwarded three years and in the mist of planning our 2019 edition, I recently relocated from Texas to Silicon Valley with my husband and children. All while navigating and managing life’s twists and turns, I had lost my ‘good’ corporate job, but realized I learned a lot about myself in the process. It helped me to set boundaries and realize that it was okay to ask for help, that I could not do it all. And I know that other women can relate to the things I was going through and could connect,” Coleman shared. “I like to connect people; that is really a passion inside of me. I love to host. I love to celebrate women who are achievers, and I love to help inspire women to follow their passion. This event combines all of these things.”
In addition to the upcoming brunch, the SuperBOLD brand is also expanding into other events. This June, there will be a SuperBOLD Moms retreat in Napa Valley.