Moschino Accused Of Racially Profiling And Having Code Name For Black Shoppers

January 13, 2019  |  

moschino accused of racial profiling

Source: Elisabetta Villa / Getty

Moschino is the latest luxury designer brand being accused of racism. Refinery 29 reports in December, Shameal Lataillade filed a complaint against her former employer Moschino. The former sales associate alleges an assistant manager at the West Hollywood, Los Angeles store referred to Black shoppers as “Serena” and asked employees to follow them round the store. Lataillade who has worked for the company since 2015 goes on to say she was wrongfully terminated last spring “following ongoing and atrocious harassment and discrimination based on her status as a Black, Haitian American woman.”

Fashionista reports black customers have come to expect unequal treatment when shopping in luxury brand stores like Moschino. The 36-page Moschino complaint alleges Black shoppers “would throw hundreds of dollars on the floor of the dressing room while they were trying on clothing in their desperation to show sales associates that they did have the money and could afford to purchase the items in the store.”

The irony is the very people these stores have historically discriminated against are the one’s keeping their books “in the black.” I remember as a teenager not even being aware who or what Moschino was until rapper Lil’ Kim named-dropped the designer brand in her hit songs. In 2018, Nielsen found that even though Black people only make up 14 percent of the population, they were responsible for $1.2 trillion in purchases annually. Lataillade shares that it’s unfortunate that black women invest so much money into purchasing and wearing designer items from brands that can’t even display common decency when they’re shopping in their stores:

“It’s a sad reality that despite the amount of money, time and loyalty that people of color, especially women, put into luxury brands like Moschino and [Moschino’s parent company] Aeffe Brands, these companies still fail to exhibit basic respect through workplace policies from the boardroom to the boutique floor.”

“It’s not so much that these situations occur, but that when they happen, a significant number of companies fail to set up systems to protect their employees against harassment and discrimination. Instead, such companies set up protocols, procedures and processes that allow harassment and discrimination to thrive and force people to endure hostile work environments.”

Moschino has issued a statement saying it “complies with applicable equal employment laws and values and respects all customers and clients regardless of their race or background.”

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