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Drake Unveils Luxury Champagne Brand

Source: George Pimentel / Getty

They don’t call Toronto’s unofficial rap ambassador “Champagne Papi” for nothing. On top of his OVO fashion brand, a handful of restaurants and endorsement deals with both Apple Music and Nike, Drake’s latest business move includes some inspiration from his Instagram handle.

October’s Very Own has partnered with California-based entrepreneur Brent Hocking for a venture in creating luxury champagne, Mod Sélection. The “Nonstop” rapper is clear that time waits for no man when it comes to handling business and is already behind the whiskey brand, Virginia Black. According to reports from, Mod Sélection will come in two different non-vintage 750ml selections: Mod Réserve Champagne ($300) and Mod Rosé Champagne ($400).

Drake and Hocking previously collaborated to launch Virginia Black Whiskey in 2016. The duo’s champagne will be distributed through Southern Glazer’s Wine & Spirits. Hocking’s first made his way into the spirits industry in 2008, when he founded DeLeón Tequila. He later sold the tequila brand to Diageo and Sean “P Diddy” Combs in 2014.

According to the official website, previous to Drake’s deal Mod Sélection liqueurs were only available to the “political and industry elite” but not wil be available to the public. Thanks to Drake, bottle service at your local nightclub just leveled up. If you’ve got a few hundred to spare to literally lap luxury, you can start shopping here.

In a promotional video, Drake shares he’s excited about his latest money move:

“The product is great, the presentation is great, and hopefully the representation is great as well. We’ll enjoy this run. It should be a long one and a strong one. I think the full package is there.”

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