Steph Curry Committed To Changing Sneaker Culture For Women And Inviting Design Ideas From Oakland Youth

December 30, 2018  |  

stephen curry committed to changing sneaker culture for women

Source: Jonathan Ferrey / Getty

Up until the recent birth of his son, Golden State Warriors’ point guard Stephen Curry was walking off the court and into a home he shared with wife Ayesha Curry, and daughters Riley and Ryan. So, it only makes sense that he’s in tune to making the world a better place for young people, but especially women. When a young fan wrote him a letter expressing frustration with the lack of Curry 5 sneakers in the “Girls” section on the Under Armour website, the man who has been easily called one of the greatest shooters to grace the game knew he had to address the issue ASAP. Steph quickly wrote back 9-year-old Riley Morrison to tell her he was working with UA personally in “correcting the issue.”

BET had a chance to catch up with the two-time MVP shortly after his exchange with Riley and learned that Curry isn’t just about what’s trending or a letter gone viral, he’s about taking action and making change. While unveiling the Curry 6, he revealed that the newest sneaker is not just a basketball shoe, it’s a running sneaker. Curry shares in addition to landing three-pointers he actually runs 2.4 miles per game:

“My favorite compliment on the court is not really how much I shoot or how well I shoot. The biggest compliment I get is from a defender when you’re out there on the court and they’re like, ‘Yo, can you stop running so much? [Laughs]”

“Obviously I have the ball in hands a lot, but most of the time I’m running without the ball. I’m always moving, so I’ve got to have a shoe that can run with me.”

His upcoming “Fox Theater” shoe hit stores on January 4, but his “Christmas In The Town” colorway which retails for $130 are already available. For that shoe he enlisted the help of youth from Oakland-based Fly Boys Couture Club (FBCC) Kids, a class dedicated to teaching children aspiring to join the world of sneaker fashion and design.

In the meantime, Curry made good on his promise to Riley Morrison. The “Christmas In The Town” colorway shoes are now available in the “Girls” section on the Under Armour website, but unfortunately they’re all sold out. In addition, the Curry 5 is now available in Girl sizes. Curry sent Riley both pairs of shoes which she opened on Christmas morning:

Curry shared why it was important for him to stand by his word:

“I woke up on a random Tuesday and got about 10 to 12 text messages from family and friends who had saw the letter on social media cause I hadn’t seen it on Twitter. And they were making sure that I was aware and read the letter about her experience trying to find he Curry 5’s. I wanted to respond immediately, because I felt a certain type of way and was disappointed and knew I had to address it, but what I didn’t want to do was over promise and under deliver in terms of what we could do about the issue, so I called my team that afternoon and was like, ‘What can we do about this?’”

“We called Under Armour and the team internally there to figure out what we could actually do to make a difference for the girls in Riley’s situation who were going onto the website and looking in the Girls section and can’t find the product. It took two days to really plan out how we could address it, and once we realized what we could do about it, since she put a lot of time in writing that letter to me, I wanted to write her one back. So I did it on the bus to Toronto when we played the Raptors to make sure she knew that we were taking this serious and that she should expect some kicks coming her way for making us better and helping us out with something we needed to address.”

 

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