Khloe Kardashian and Malika Haqq have been best friends for a long time. From dating Robert Kardashian to consistent cameos on the Keeping Up With The Kardashians franchise, Haqq is a permanent member of the K Klan. The ladies have taken their friendship to a business level with their first ever beauty collaboration with BECCA Cosmetics. The limited edition collection named BECCA BFFs will launch on Saturday, December 22nd.
Via Kardashian’s Instagram page, she exclaimed, “SURPRISE! Finally, I can reveal my secret project with my BFF @ForeverMalika! This is our very first Collab together and I’m so blessed to have this moment in time forever with my BFF!! We’ve partnered with @BECCAcosmetics to create the Limited Edition #BECCABFFs collection – the perfect product pairings to unlock your best glow✨ Drops 12.22 at BECCAcosmetics.com and @UltaBeauty! Available globally in January.”
This comes at an interesting time for both Kardashian and Haqq. Kardashian has officially transitioned into the role of business owner and mother, a responsibility that she was nervous about. She is also in the midst of working through her relationship with Tristan Thompson, her boyfriend who was caught cheating on her during her pregnancy. Regardless of her personal life, she has managed to build an empire completely independent of her sisters.
Haqq has stepped outside of her role as an actress and reality TV star to dabble in the beauty industry. This is a collaboration that has the potential to launch her career into a different direction. We’ve watched Kylie Cosmetics, KKW Beauty, and Good American achieve unbelievable numbers as a business. Anything is possible when you collaborate with a Kardashian. Haqq’s love life is also on the up and up. Her and rapper OT Genasis have been dating for over a year.
I’ve witnessed just about everything the Kardashians touch turn to gold. Because of that, I am confident that this limited edition collection will sell out on it’s launch date. The Kardashians know how to market themselves and generate business. Beyond it’s success, I’m excited to see Haqq dive into something different. The BECCABFFs collection will launch on Saturday, December 22nd. It can be found both online and in-stores of Ulta Beauty. What do you think? Are you checking for this collaboration?