Affordable Beats Luxury: Fashion Nova Is The Most Googled Fashion Brand of 2018
Want your brand to thrive? Send your items to a handful of top-notch celebrities and pay them a pretty penny to wear and post themselves in your clothes to their social media accounts. Before long, the public will catch on, forming your very own army of supporters. This is the formula that helped Fashion Nova earn the number 1 spot of the most Googled fashion brand of 2018.
Fashion Nova’s clothing is no different from other brands out there. Truth is, you can find the same items on websites like GoJane.com or the smaller boutiques. So what made Fashion Nova so special that they became the number 1 fashion brand searched this year? Branding and marketing. When Fashion Nova first stepped on the scene, I was skeptical. Who is the clothing line that all the celebrities are being paid to wear? As time went on, I realized there may be a check behind the posts, but the clothing is actually kind of cute. Before long, the brand formed their beloved #NovaBabes who have proved their dedication to Fashion Nova. Branding is everything. Their strategy has allowed them come first against Louis Vuitton, Versace, Givenchy, Gucci, Alexander McQueen, Dolce & Gabbana, Fashionphile, Dior and Moschino.
Collaborations with artists like Cardi B didn’t hurt the brand either. After the rapper announced her collection with Fashion Nova, it sold out within hours. Celebrities like Christina Milian, Kylie Jenner, Cassie, Cy Santana, Amber Rose, Remy Ma and many more have been spied promoting the brand via their social media channels. We’ve even seen them promoted on the red carpet and in music videos. Fashion Nova has changed the game when it comes to marketing and branding. Now it’s impossible to scroll Instagram without seeing someone in their clothing.
This year, the brand launched their Fashion Nova Men’s line. Rappers The Game and Safaree have dipped into the influencer pond and promoted the clothing line on their social media accounts as well. If you haven’t realized it by now, it is an influencers market. These celebrity collaborations drive website traffic which translates into money.
It’s only up for here for the mega brand. To beat out luxury brands that have been around for years is powerful. Affordable fashion has become cool again. There’s no stopping Fashion Nova in 2019! What do you think? Are you a fan of the Fashion Nova brand?