10 Things You Can Learn From A Nigerian
9. How To Create and Own Media For Black by Black
Bob and Sheila Johnson made history when they launched the first Black-owned cable network, BET, in the U.S. in 1980 but since then, TV networks dedicated to Black content have been few and far between. In comes Alistair Soyode. The London-based media entrepreneur started the Bright Entertainment Network in 2002 as the first African and Caribbean-focused television channel in the United Kingdom. The channel offers a mix of news, entertainment, and sports, which is supplied to television stations in Nigeria and the UK. The impetus behind Soyode’s media endeavor is promoting positive perceptions of his homeland. He is very actively involved in working with other Nigerians to “re-brand Nigeria from the ground up.”
