(Technorati) — There’s no denying that the current economic downturn continues. But companies who meet today’s economic challenges with shrewd pragmatism (and long-term optimism) can spot a silver lining around every looming cloud. We need smart strategies in today’s turbulent economy. Companies that emerged strongest from the economic downturn have achieved the elusive balance of improving operational efficiency. Economic downturn is a regular cleansing market mechanism and it forces the company to make hard decisions and accelerate market competitiveness.